So much of our shopping is done online these days so a business' website, social media pages and online store often plays the role of a virtual window display, the first point of contact for your customers to decide if they want to come inside, look around and make a purchase. But as they are making this decision soley on what they see, having images that accurately show the craftsmanship, quality, style, of what you're selling, is essential.
The beauty of working with independent, small businesses is that each one of them has their own unique aesthetic and differing requirements for their images depending on where the products will be advertised, which means we aren't ever confined to shooting with a 'one size fits all' approach which would lead to the sorts of images people would scroll by without a second look. So even when shooting something as strict as eCommerce images on a white backdrop, we can use light, styling and props to make sure the images stand out from the crowd, that attract the right audience, catch a shoppers eye and that give them the best possible representation of your products.
KRUK 3 blog (4)
KRUK 3 blog (5)
