For the second part of this little mini blog series featuring my latest photoshoot for The Balm Pantry, we're looking at branding portraits.
In my opinion, personal branding portraits are one of the most valuable investments you can have for your business. It can be tempting to shy away from the camera, and as a creative myself I can totally appreciate the urge to let your creations take centre stage and speak for themselves. But as small businesses, it's our individuality, our humanity that draws our clients and customers to us, what encourages them to choose us over Big Brands, and so getting to know the person behind the business, your space and your process is essential.
These types of sessions don't have to be posed or awkward. I believe natural images of you in the environment that inspires your work, while you do your thing, is the perfect way to give your followers, clients, and customers an authentic glimpse of who you are, what inspires, influences, and motivates you and your work.
In the case of The Balm Pantry, their beautiful home nestled in the Shropshire Hills, surrounded by natural beauty, wildlife and their wonderful pets speaks volumes about why sustainability and natural ingredients are the cornerstone of everything they create.