Shropshire Macarons 7
Shoots for Shropshire Macarons always need to combine a nod to their darker, luxury aesthetic and George's creative and fun personality which shines through in all of his flavours and passion for every little mac he creates. For this shoot we were updating their promo imagery, with a 'how it's made' photoshoot of a batch of two tone macarons and their making process. Promotional portraits don't and shouldn't only cover the 'who' behind the business, but also the where, why and how, so that when creating social media and marketing content that informs your audience and customer base about your brand (Shropshire Macarons offer Macaron making masterclass where how-to images are really useful), you have plenty of original, on-brand, illustrative pictures to go along with it.
